DJfanatic

Smirnoff Experience 2010 is bigger and better!

Hyderabad, June 14, 2010: It's back and here to stay! The original game experience. Smirnoff Experience 2010 is to reach your city – Leonia, Hyderabad on 19 June and the park, Calcutta on 20 June. Grammy award winner Roger Sanchez a name synonymous with the world of electronic music, will turn his presentation at Smirnoff Experience 2010. His energy and passion has kept spiraling upward on top of their game, which spans three decades in a meteoric journey.

From his legendary performances at the world's most exclusive events, large hits, award-winning radio and acclaimed compilation series "Release Yourself" Roger has gone from underground cult figure to dominate the stage of the global club.

Famous for their live performances exhilaratingly interactive DJ Roger Sanchez will join the local electronic DJ Pearl Star, India voted the No. 1 DJ in the House of MyFavDJ.in, which will give Hyderabad / Kolkata sample the best of what EDM has to offer. With booming bass and the ever-increasing rate, mixtures behind the console to the fans breaking the dance floor.

Kaneka Santosh, Executive Director - Marketing and Innovation, Diageo India, said: "Smirnoff Experience is all about creating original and most exciting dance music parties worldwide. It's all about the experience – the world's best DJ's, thousands of diehard fans, sound and dramatic lighting and most importantly, a forum for those electronics enthusiasts to participate and share their passion. "

Nikhil Chinapa, India DJ / VJ and artist Smirnoff Experience, said: "The Smirnoff Experience is just that – an experience. With Smirnoff Experience, the legions of fans of electronic music in India can definitely expect a world-class parties with the best DJs in the world. Trust me when I say this, if only one person who could assist in the year, then Smirnoff Experience is. Period. "

Smirnoff Experience brings together most of the game fan required for a final night – from incredible places, light impressive decor and total access to local, friendly staff behind the bar and the top sound systems high end. Because of its global reach as a leader global premium vodka from, Smirnoff has been able to build strong ties with Indian DJs and an international roster of superstar DJs such as Paul Van Dyk, John Digweed, Sasha, Ferry Corsten and John 00 Fleming.

Smirnoff is currently running online contests to give away a limited number free couple invites each party Smirnoff Experience in Hyderabad and Calcutta. Anyone can enter the contest by answering the simple question. Details are available www.smirnoff.co.in

The Smirnoff Experience offers the 'complete' by experience or take you beyond the confines of life normal a memorable series of high-energy party celebrating the bringing nightlife to the concepts of life unique and original experience defending drinking.

The Life is calling. Be there.

Smirnoff encourages consumers to drink responsibly.

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About Smirnoff

For more than a century, SMIRNOFF ® has produced top quality vodka, triple distilled. Today, SMIRNOFF ® is the leading brand global premium vodka, distributed in 130 countries and a number of popular products such as Smirnoff ICE ™, the world's leading beverage alcohol sales ready to drink, Smirnoff ICE BLACK ™ ™ and flavored vodka SMIRNOFF TWIST. For more information about SMIRNOFF ™, please visit our website www.smirnoff.co.in.

Smirnoff India is also in:

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Flickr: www.flickr.com / people / smirnoffindia

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About Diageo Diageo is the world's leading premium drinks with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J & B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards.

Diageo is a global company with operations in over 180 countries around the world. The company listed on both the New York Stock Exchange (DEO) as the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

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