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Mobile Marketing With Text Messaging
The prospect of launching its first mobile marketing campaign can be downright frightening. Mobile is a new platform, with new conventions, new language and new metrics. Maybe you've read a white paper in the past. It was probably tens of pages long and full of incomprehensible jargon. Considered mobile marketing campaigns that promised results changing paradigm. The only problem with the document is that the campaigns are talking about genuine complex challenge, and that seemed to be based on technology that has not really arrived. On the other hand, were very expensive, and required to put your business in the hands of a company expensive marketing.
We know where you are coming. And that is why we put together this Guide to Mobile Marketing With Ez text messaging. As does this work differently?
- Simplicity: Mobile Marketing covers a number of interesting different methods, mobile video the location-based advertising. The problem with these methods is twofold: they are unproven and require consumers to have sophisticated devices, and are incredibly difficult for businesses to implement. That's why we want to focus on SMS. Text messages ignores these obstacles. Almost all mobile phones support text messaging, and 600 billion text messages sent each year in the United States, most consumers are familiar with technology.
- DIY: Mobile Marketing need not be difficult. This guide will show you how you can start with a Do-It-Yourself (DIY) solution that will not sacrifice any of the power and effectiveness of an expensive campaign, the management agency.
- Cost: In good or bad economic times, who wants to keep an eye on return on investment (ROI) of their marketing campaigns. DIY mobile marketing messaging text accomplishes this goal in two ways. First, text messaging is cheap. Rates per message are as low as a few cents each. And secondly, can use a DIY pack powerful mobile marketing software to monitor carefully the costs and response rates in real time.
Ready to learn how easy it is to launch its first mobile marketing campaign?
About Ez text messages:
Since 2006, Ez Texting has led to the mobile marketing industry in providing a simple, affordable text messaging platform for small businesses and medium enterprises. We are proud to offer the only turnkey solution in line with US-based that allows customers from all sectors – education, entertainment, religion, politics, nonprofit, technology and more – to develop and implement a text messaging campaign in minutes.
Own a fast food franchise and need to send instant coupons to customers hungry? Organizing a weekly football league for their children and want a quick way to communicate with other parents? Looking for a way to capture leads for inbound sales team? Look no further.
Using our powerful platform, customers can setup SMS alerts, polls, contests, polls and more. Get immediate information of its members directly in your inbox Ez text messages with our true 2-way messaging capabilities. And with the easy to remember shared short code 313 131, keyword creation a breeze. API also offer advanced options and dedicated short code.
Ez Texting today that support Messages to U.S. and Canada to a client base rapidly increasing with more than 40,000 users.
A Letter from Shane Neman, director Text messaging general Ez, Inc.
A few years ago, the term "mobile marketing" was a concept too esoteric and technical for companies to understand, much less attempt to implement internally. Ez Texting offers a text for web-based mobile messaging platform companies. Here's how it works: You connect to the Internet Ez Texting, tap a message and then is sent to your target audience (clients, members of the organization, employees, etc..) For vendors, clients on the receiving end may choose to ignore the note or respond to the promotion.
When a team of local sales Jostens, the yearbook and class ring company, Ez recently used text messages to remind students in the Puyallup, Washington, area on payment due dates, the number of people who paid for the products of the company's strength ahead of schedule increased to 40%. Because the rate success of this team Jostens canceled his direct mail campaign, saving approximately $ 1,000 in postage.
We love helping people get to that "Aha!" time. Many clients come to us with ideas that can only conceptualize. It is gratifying to be presented with techniques that can help their ideas evolve into real results.
We also love our customers of what mobile marketing is exactly how they can use and shows them what kind of results to expect. That's a great feat for a small team of people, but we managed to help over 40,000 customers and will continue every day.
– Shane Neman
CEO Ez text messages, Inc.
What is Mobile Marketing and why different?
Mobile Marketing is simply the practice of extending its marketing efforts to mobile devices. Today, mobile devices "Means primarily mobile phones, including smart phones like Blackberry and Apple iPhone. In the future we will likely see mobile computers full with persistent Internet connections. These devices offer a multimedia platform marketing. However, these services still are not here on a significant scale. For example, less than a quarter of Americans have never surfed the mobile Web, which represents the fundamental conundrum facing your business considering the possibility of launching its first mobile marketing campaign. You've heard that mobile marketing is the future of advertising, but just not yet.
Only it's not the case.
Contrary to what you may have heard, Mobile Marketing is here, and smart companies, from companies Fortune 500 to small businesses, are already running successful mobile campaigns. SMS text messaging is the key to this puzzle.
Almost all phones the United States support text messaging. More than half of all
The Americans have sent or received a text message. The subscriber half mobile phone sends nearly 200 text messages per month. When you look more closely at the coveted 18-29 demographic, the adoption rate is still higher, heading for saturation by 85%. Among those 30-49 years of age, the adoption rate is 65% and rising
So Americans are clearly the text messages. But what do you think about being marketed through text messages? In a recent survey by the Direct Marketing Association, 70% of the sample revealed that they responded to a marketing text message. To put this in perspective, the DMA added that only 30% of respondents responded to an e-mail marketing.
Why are they so eager consumers respond to marketing text messages? The answer reveals the text value messaging offers you and your customers:
- It's Interactive – 21st century marketing is about having a conversation with customers, instead of yelling. A world saturated with intrusive advertising such as spam, pop-ups and ads, has exceeded consumers. Increasingly, off broadcast messages to a wide audience, either by using digital video recorders to skip past commercials, or simply to ignore banner ads on your page favorite sites.
- It's personal – Your customers expect you to speak to them, and allows text messages to reach them individually, when where, in the palm of their hands. This range is of value to you the marketer. It is also of value for its customers. With a few taps of his thumbs to respond to any message I sent. With text messages you can build relationships with their customers.
- It is immediate – Text messaging, Twitter, and IM, is tremendously fast. With text messages, you can communicate with their customers as soon as they are now accustomed to living. You can also move quickly. Say you are a winter clothing store and is today a snow storm is coming. In less than five minutes you can send a text message to their customers with a special offer on hats and gloves.
- It is traceable – When you send text messages to customers can see, in real time, which has responded to your message.
- It's New – Despite thousands of small and large companies are already offering their customers via text message, the medium is still in its infancy. If you act now, you are letting your customers know that you are a company with vision future. Their marketing efforts to end the traditional mess.
What is the value proposition?
Mobile Marketing comes in many flavors. For the vast majority of companies, we believe that text messaging is the best way to reach consumers. With the purpose of give a quick overview of your options, then we walk you through the various forms of mobile marketing text messages that are available, explaining the pros and cons.
- Advertising on the Mobile Web – Many prominent sites now offer custom tailored for mobile sites mobile through WAP, specially designed for iPhone and Blackberry sites. The problem is that less than one quarter of Americans use the mobile web. This undermines severely the scope of its mobile advertising campaign. Furthermore, when designing a banner for the mobile web you need to make sure it appears correctly in thousands of different devices made by more than a dozen different manufacturers.
If your company decides to build your own WAP site, you can easily integrate in their text messaging campaigns.
- IR: – In recent years a number of brands have launched campaigns and Bluetooth Infrared marketing. In a typical scenario, a notice of the street offer consumers the opportunity to receive marketing content wirelessly in the 'hot zone'. We have seen this type of initiative, Discovery Channel and Pepsi using New York City bus stops. These campaigns, while innovative technology, are rare.
- Location Based Advertising – Many cell phones are equipped with receivers Global Positioning System. In a typical scenario, a store, you can send a special offer to a consumer when you're in the neighborhood. This technology is growing in popularity overseas, but much in its infancy in the U.S..
- Multimedia Messaging Service (MMS) – Most mobile phones support multimedia messages that can contain text, sound, images, video and even. The iPhone, in particular, is not compatible with MMS. The disadvantage is that the marketing MMS receiving such messages can be costly for consumers. Moreover, different networks and different devices comply with different rules, hindering simple campaigns everywhere. The success of MMS campaigns are usually executed on-deck ", which means limited to a single carrier. Despite running a "on-deck" campaign that allows you to leverage the power of MMS, adjusting to technology of a particular company, you are limited to the company's customers
- Mobile Search – familiar with marketing cost per click (CPC) search programs such as Google AdWords, you may be aware that these programs are now available on the mobile web. Extending your search campaign CPC Mobile Web presents many challenges. First, the mobile search suffers the same "scope" inconvenient as mobile advertising. Moreover, important cellular companies hope to keep in the house search, instead of giving its users a mobile search engine, and when consumers dig into their mobile device intentions are very different when sitting at your desk.
- Mobile Games – Consumers have begun to take stake in their mobile phones. Some companies have begun to advertise in games in the public domain. Mobile gaming is certainly popular, but lacks scale. In addition, your company may have difficulty in finding suitable locations.
As you can see, all these forms of marketing are serious drawbacks. Do not be surprised to see us be more viable in the future. For now, none of them provides the reach, simplicity and low cost of text messaging.
Now let's look at mobile marketing with text messaging:
- You can Yourself – Small and medium Do not have the inclination or resources to work with a marketing agency can launch a text messaging campaign in the home using a simple software based on web / Ez service as text messages. All you need is a web browser and a credit card to start.
- Text messaging is cost – The cost of text messaging is important for you and your customers alike. The sending of a massive campaign text Message is inexpensive (as low as a nickel per message). Receiving text messages is a very low price as well: most phone plans moving at least a few hundred messages per month, and additional messages cost only pennies to receive. Heavy texters – most of which are concentrated in the age group 18-35 years – are likely to have unlimited messaging plans.
- High Rate of penetration – Half of all Americans and text messages, and even those that are not text almost certainly have a compatible phone with text messaging. Over 250 million Americans have a mobile phone, and almost all of them are ready to receive your message. No other mobile marketing can reach match the text messaging.
- Start the conversation with text messaging – Other mobile marketing will grow in importance in the future. If you start messaging text with their customers now, you have the relationship (and data) in place to reach them in new ways in the future.
How to start your campaign text message marketing in 9 steps
As is the Ez Mobile Marketing Guide with text messages do not like to complicate things, but it is necessary to help you understand an important difference between the two common types of text message marketing campaigns. Do not worry – the difference is simple, but as you see, the take steps to begin can vary depending on the type of campaign you are planning.
There are two types of text messaging campaigns: pull and drive. In a push campaign, your company begins with an opted in database of telephone numbers. A campaign is designed access to build a database of phone numbers for future use.
- Choose a company – Can handle the volume, or support to all companies, is offering easy to use software, is offering advanced features you may want to use on the road?
- Objective Customers / You Members would like to come – The marketing power of text messaging is that you can reach customers who want to achieve. Find out who they are before designing your campaign. (If you are carrying out a campaign of pressure, and has the numbers of these customers phone. If you are launching a hood, the campaign will be designed to achieve the best for your target customers)
- Installation media that will allow collect numbers – There are three ways to use the phone numbers. You can direct your customers to opt-in by sending a message with the keyword to a short number, you can use the phone numbers of customers via a web widget, or, if you are conducting a campaign of pressure, you can import previously easily collected phone numbers in its database of the campaign.
- Choose a keyword – a keyword is a short word (which may include numbers) that customers send a text message in order to join your list. An example might be: 'Short Text Keyword to join our text message list. 'When you select a mobile marketing company to work as Ez Texting, allowing you to use their short code sharing. For text messages this code is 313 131 Ez Feel free to give this a try! EZ text 313 131 number and see what happens.
- Choosing a good call to action (CTA) – Want to offer its customers a value for to join your database. A typical CTA could go: Text keyword shortcut to join our text message list and receive a 10 percent purchase in the store.
- Design His efforts to promote – The mobile marketing campaign can be alone or to complement their existing marketing campaigns.
- Keep It Simple! – When you send a mass message that is simple. You have 160 characters. Use it wisely. And always send a test message to yourself!
- Always Allow your customers to Opt-Out – The first text to your customers that you need to know how to opt out of receiving messages text in the future. This is usually accomplished by STOP responding to one of your messages.
- Track your results – When running a campaign that is going to collect a large amount of data – response rates, time of day, and other data points. The use that data to design its next campaign and you will achieve even greater return on investment!
The Value of DIY (DIY) of Mobile Marketing
As I have shown, mobile marketing with text messages is easy. There are other advantages, beyond the ease of use, DIY text messages:
- Ease of Use – A mobile marketing package as Ez Texting is easy to use. It web-based, which means no software to install. You can check on their campaigns and launch new ones from any computer with an Internet connection or even directly from their own cell phone.
- Cost effective – Our current economic climate is extremely difficult. There is a good chance that their customers are spending less. Meanwhile, their competitors are cutting prices, hoping to make as much money as they can. When you start looking for places cut corners, your marketing budget often results in the spotlight. A DIY mobile marketing campaign allows you to continue talking to their customers without the upfront costs traditional ad-buying. You can not afford to stop advertising, and text messaging allows you to avoid costly campaigns for untargeted campaigns low-cost oriented. Ez many text messages customers tell us they were able to cut other, more expensive methods of advertising once built a base effective data opt-in customers.
- Control – Everyone needs a hand from time to time, and an important mobile marketing firm as messages Ez text is always there to help you get started and answer your questions. I do not need is an agency in the face of things you can do it yourself, in your own terms instead of theirs. Text messaging software enables you to design and Ez send messages to your account. More importantly, you control every dollar you spend.
- Data – When you run your mobile marketing campaign to control their own data. The names, phone numbers, response rates – What data to collect, is all yours. Do not rely on an agency to provide their data on demand.
- The campaigns that are uniquely yours – Instead of allowing an agency to change the purpose of a campaign monotonous and repetitive, with a DIY solution you (or your marketing team) design campaigns to fit what your company does and what it represents.
Text message marketing beyond Mera message
SMS text messaging is the most popular and effective mobile marketing, and that does exactly what it is supposed to do. You can achieve a great return on investment do not only occasionally text messages to their customers with notices, reminders and offers. But, as you can see, there is much more you can do. Importantly, that, to you and your customers, they all convincing to keep things simple.
- Mobile Coupons – Invite customers to text your keyword to receive instant coupons that can display in their store for a discount. In numerous studies, consumers report that they are particularly open to messages that offer value.
- Contests – Commonly known as "Text-2-Win", a mobile contest offers consumers the opportunity to text to win a prize. The text messaging software includes integrated functionality Ez contest, allowing you to randomly select the winners or offer prizes to the first x number of entries. Anyone who texts in the contest will be added to the database of phone numbers
- Voting and Trivia – Interact with consumers often produces marketing campaigns more successful. Not only voting and allow customers Trivia to put in your two cents about a topic, but you collect valuable demographic data on the tastes of their target consumers', dislikes and personality tendencies.
Tips and tricks to turbo charge your mobile marketing campaign
DIY mobile marketing software Ez Texting is simple. That does not mean that our software is not very powerful. After a few minutes to send experimental will be ready to try some of our advanced features:
- Message Transmission – Messages sent to their clients can be sent to your email address or directly to your mobile phone. Radio stations use this feature to transmit DJ song requests. Iglesias set forwarding to a cell phone for prayer requests for anonymity during religious services.
- Send messages from your phone – When you can not get to a computer with internet connection you can send messages to your customer database. This is perfect for one-to-go customers and vendors. Busy working on a convention floor or fair? Send messages to your customers time from your mobile phone.
- Message Programming-If you know that you want to send a message sometime in the future, just enter it into the system, program, and then when the time comes, the message will be sent automatically.
- Web Widget – A record fully customizable widget allowing users to join your database text message data from any website, email blasts, MySpace or Facebook page. This security-enabled widget only supports a single number, cell phone active. Simply copy and paste the widget and go!
- Send random – Running a special offer? Just want to hit some of its customers? With text messaging software EZ randomly send messages to a number of numbers x random phone in their database.
- Application Programming Interface (API) "In general API is only for advanced users. If you do not know what an API, which is probably best to move to the next page. Through your account Ez Texting, you can use our API to integrate the sending and receiving text messages with your own website or application. This is useful for companies with existing platforms, such as clinics Physicians who wish to add a SMS notification system to your CRM tool.
Look who text messages
As stated in the introduction to this guide, mobile marketing with text messaging is here. Businesses large and small campaigns are running right now. Last year, U.S. SuperStop a gas station in St. Paul, MN, launched one of our favorites Ez The driven text messaging mobile marketing campaigns:
U.S. SuperStop – When gas prices are scheduled to rise, SuperStop U.S. Donatell owner Tony know in advance. He believed that their customers make it a point to fill their tanks at their posts if they were alerted before the price increase. What Mr. Donatell needed was a way to quickly reach your customers with this information.
U.S. SuperStop found a solution with a program Text Message Alerts powered gas called Ez. To attract subscribers, the station deployed Point of Sale (POP) displays with CTA, from signs in stores in the records of foreign promotion posters on pumps customers to text instructions "GAS" to 25 827.
Super Stop accumulated more than 70 subscribers in less than two weeks. They reported a higher response rate 20% for each text message explosion. The program is still going strong a year later.
The next three seasons were some of the marketing efforts Most prominent and successful 2008 mobile:
American Idol – A few years ago, the producers of American Idol AT & T have partnered to enable Idol viewers to vote on their favorite contestants via SMS. In 2008, fans voted in record numbers, sending 78 million text messages. In 2008, AT & T expanded its efforts to include Idol "reminders to vote, trivia, a lot TXT-n-Win promising the winner $ 50,000 cash and a trip for two to the final of the Idol series in Los Angeles, and ringtones, and eventually video clips of shocking moments hearing. "
President Barack Obama Campaign Election 2008 – political historians will explore the historic campaign of Barack Obama in the coming decades. There is one thing that everyone agrees and – Obama's New Media team leveraged the web, social networks and text messages in unprecedented ways to communicate with their supporters, recruit donors and improve to get out the vote (GOTV) efforts. Famously, the Obama campaign announced his selection of Joe Biden Vice Presidential opted for the number of subscribers via text messages. The message was to 2.9 million mobile phones. Phone numbers went to the campaign database.
Finally, election day came, supporters received text messages reminding them to vote. This was much more than a great way to end a campaign that text messaging while operating, success – research has found that the SMS is more effective than all methods that are not old door to door GOTV canvassing. May be more effective scrutiny to convert the votes, text messages, but it costs almost 20 times more per vote recruitment.
The American Red Cross – The American Red Cross raised $ 190,000 dollars in 2008 with its program of Text 2HELP. The program is activated during major disasters. According to The Wireless Foundation "Subscribers of participating wireless carriers can send a text message to" 2HELP "(24 357) that contain the word" give. "A donation of $ 5 will be tax deductible to the American Red Cross for disaster relief efforts. The donations will appear on bills monthly customers or deducted from an account balance of prepayment. "
In 2008, the campaign was announced 2HELP text through different communication channels, and received its biggest boost when the two presidential candidates called on their constituents to action. During the RNC, Mike Duncan, chairman of the CNR, asked convention attendees to get their mobile phones and text a donation. The Obama campaign leveraged its own text messaging campaign for Red Cross help, sending its database of subscribers to a text message asking you to give 24 537 (2HELP).
About the Author
Since 2006, Ez Texting has led the mobile marketing industry in providing a simple, affordable text messaging platform for small to medium-sized businesses. We proudly offer the only US-based turnkey online solution that allows clients from all industries – education, hospitality, religion, politics, non-profits, technology and more – to develop and execute a text messaging campaign within minutes.
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