Dj Sets Online
Private Chef's Guide to Online Marketing
The Internet and any kind of direct recruitment or self go hand in hand. Increasingly, consumers are adapting to the Internet as a way to find what you're looking for. As a private chef for hire ("Have knife, will travel!"), Have their own website will be a big boost to help potential customers find you.
web space in the 21st century is incredibly cheap. For less than ten dollars a month, you can find a hosting provider that will give you all the web space you need. You are not too worried about high traffic requirements, since its objective is simply having a web presence. You need a domain name. Some sites offer this as part of the package and charge you a fee for it, but even a domain name resolved to less than twenty dollars per year. Do not try to choose a domain name that describes you and your business, of course restrict yourself what is available.
Once you have all, what next? Well, you can take a stab at setting it up yourself or hire a web developer freelance to configure it for you.
First, it creates itself: For your purposes, this will not require you to be a web geek as it used be. All offers web hosting these days come with a variety of management software websites already installed and waiting to go. If you can throw at set a Word document or a spreadsheet, you can make a web page. The main page of your site to be called "index.html" and that will be what the visitors see when they type the domain name of your website. Use the web page editor provided by your host, who usually have a manual included.
Things to include at least:
His image. Your business is personal and one by one, and people will pay you to come into your house and cook for them. Put a picture to can see how nice and professional you are.
A description of what you do. You can do as a small summary, including their fields of specialty. Boast of their credentials.
The photos of your best work. Nothing sells food as images. Include photos of the best of their culinary masterpieces. The more the better.
Your contact information and possibly their rates and hours.
There is a page. Believe me, nobody expects a chef to be a computer geek. You can always hire someone to flavor and add pages later. Good to see the page itself as different computers as possible. Two computers do not make the same page exactly the same because of different browsers, screens and operating systems. The rules are a disaster. But really, if your page looks OK at least three machines different, probably so. The good part is, the less you try to use fancy tricks to create the page, the more likely it is visible the same worldwide.
At this point we have to be sure people can find it. Submit your site for search engines and web directories, each search engine on the Web will have a submission form to fill out, just have to find it. Try using a search engine to find pages with the phrase "send your URL "or" submit your site "and find dozens of places to do just that.
Be extra sure to find other online resources chef and try to get listed there. Anything that serves as a local web directory for businesses, make sure you are there.
If it is too for you, or would like someone to come later and make it more professional, hiring an independent professional web design will be your best bet. You can go to several sites that offer programmers and designers for hire. One such site is www.rentacoder.com. You can hire a person for the whole thing, or divide the work on small parts and have a design of a logo, another to give your site a complete design, and so on. A website is a work in progress, and you will be coming up with fun ideas for things to add.
While his main purpose in life is to be a successful webmaster, taking the best possible site, will not hurt. The content you have, the more search engines will have the data to find when crawling your site. This in turn will lead more people to your site. For example, if a specialty is authentic sushi with wasabi (as opposed to "Western wasabi" that is colored mustard and horseradish), put a page on their website to talk at length about this.
Network with friends in the business connected with the restoration. For example, If you frequently work at weddings, you can exchange links with some designers and artists. If your specialty is banqueting event, you can exchange links with local DJs and auditoriums. Anyone with a web site related to your industry without being a legitimate competitor is an offer to trade links. Simply email and make a friendly offer.
Another great advantage is the blogging. Blogging is even easier to do than a straight web design. Your host will facilitate their choice Blog (short for "web log") software that is easy to configure. Once touched, you can enter new message in the blog editing interface the software provides. Blogs are good because they automatically releases an RSS ("Really Simple Syndication) feed, which will go to the blog aggregators across the network. Like search engines, this also lead visitors to your site. In addition, the search engines to digest the contents of your blog.
You can use your blog to display their experience and professionalism! Write about new developments in the food industry, share a recipe or two, talking about a technique use, spotlight on the latest ethnic food to reach the food magazine holders. Again, do not worry if you are not exactly Mark Twain; you are selling as a chef, not a writer. As with web design, you can also hire an independent professional to spruce up content place.
A web presence is no longer an extra wheel for a small business but a necessity. Along with yellow page ads and newspaper ads and magazines, you'll have all the bases covered. And now web marketing is the cheapest option of all these!
About the Author
Freelance writer for over eleven years.
Takuya Angel DJ-SET@PMX #06
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