Creative Dj Business Cards
Why Apple can not sell business laptops
It is easy to give Dell a hard time. Earlier this decade, the company put out based on desktop computers for U.S. companies decided to dive in consumer electronics. That measure did not work. However, while Dell had its share of pots of consumers – anyone remember the DJ Ditty? – The company is still entrenched in corporate America.
In many ways, Dell is now the image in the mirror of its rival Apple. That's because Apple is still as clueless about the big companies like Dell is digital music players.
ust look at the numbers. Dell sells 32% of the computers used by companies with over 500 employees, according to IDC. While HP has the PC sales crown, routes into that category, with 25% market, followed by Lenovo, Acer and Toshiba .
While Apple has pushed the story that is gaining ground in corporate America, it still does not rate a spot on the radar screen.
If you want know why, compare and contrast last Dell laptop, Latitude Z, with the MacBook Air.
The $ 1,500 MacBook Air, introduced last year continues being a charming, thanks to an aluminum cone that makes the three pounds, the team aspect 0.76-inch thick as if he could levitate above the desk. Apple had the discipline to remove things laptop fans do not really need.
By contrast, the Latitude Z includes all the features that make technology departments Information deliriously happy. Like the MacBook Air, Latitude Z $ 1999 is amazing – even if the 4.5 kilos, 0.57-inch thick form of machine is almost as cute as a Stealth bomber. The screen is bigger, 16 inches, compared with 13.3 for the MacBook Air.
The most telling differences without however, are mundane. The Latitude Z has two USB ports. The MacBook Air has only one. You can order the Latitude Z security options such as a fingerprint reader and a reader contactless smart card. Can not get you on the MacBook Air. Or any MacBook. If you work in a financial institution that has standardized their laptops about the security features such that agreement is a murderer.
Even more exotic features of the Latitude Z are designed to appeal business users. Travelers can use a button to activate a built-in power, taking co-processor that offers users instant access to email, Web, attachments and calendars, without worrying about battery drain from the machine.
The Latitude Z showstoppers: a loading dock and wireless optional inductive system built to allow the user to simply set the unit on a desk and return to work after a road trip or a sales call. It makes sense: That's because people who work in big companies tend to have these things called offices.
None of this means that Apple makes bad laptops. Quite the contrary. Apple laptops loyalty of some of the most difficult to please customers: consumers with money to spend, creative professionals and students. Dell, however, faces an uphill battle to maintain their share in the corporate PC market in the hands of the heavyweights HP.
However, when it comes office equipment, Dell passes the test of an Apple never: Visit the offices of a great business near you and chances are that you will find a large number of products Dell.
About the Author
By Brian Caulfield
Metallic Metal Business Cards!